The Customer Journey:
“Your customer’s relationship with your product is rarely love at first sight.”
Peter Dorfman (In his article on customer journey mapping)
Why is this relationship important? When you connect with your target audience deeply, you’ll be able to understand their requirements better, help resolve their problems, and create a sense of mutual understanding
A buyer endures a long journey before agreeing to make a purchase. It’s therefore essential for sales representatives to invest a lot of effort to gain insight into the prospect’s problems. They’ll need to offer a tailored solution while also gaining the prospect’s trust and developing a relationship with them through every stage of the sales funnel. They’ll have to listen to the needs and concerns of their prospects and consistently follow up
A sales representative’s core purpose is to clinch the deal. However, prospects don’t turn into loyal customers overnight, and reps therefore have a plethora of tasks to complete before they can close a deal.
Sales representatives interact directly with prospects and customers, glean a better understanding of what will help The customer journey “Your customer’s relationship with your product is rarely love at first sight.” – Peter Dorfman (In his article on customer journey mapping) Simplifying sales with Zoho CRM 2 Responsibilities of a sales rep them through their interactions, and tailor the solution being offered accordingly. It’s crucial for any business to have a great sales team; but without an effective sales process, a business can’t succeed.
In this book, you’ll look into the responsibilities of a sales rep, the different kinds of challenges they face, and how they can be overcome with the help of an effective sales process
